Don’t Just Launch — Brand With Purpose and Consistency
Branding isn't just a logo. It’s not a color scheme or a slogan or a clever domain name. It’s the way your business introduces itself, earns trust, and keeps people coming back. For new small business owners, branding is often misunderstood as the “later” work — something to polish after launch. But branding is foundation work. Done well, it gives every choice a compass: how you answer the phone, how you name a product, how your site reads to someone who just landed there for the first time. This is how a
Truckee Cultural District Among First Named as ''California Cultural District'' in New Statewide Program
Truckee, California (July 18, 2017) Truckee has been selected as one of California’s premier state-designated cultural districts, by the California Arts Council. Truckee joins 13 other districts that will launch the innovative new program highlighting thriving cultural diversity and unique artistic identities within California, home to the country’s leading creative economy. This newly launched program celebrates the state’s diverse and abundant cultural treasures. The official district title is “Truckee
